Make Good Things Happen

A new brand platform for Morrisons that aims to inspire the public to imagine a better way of growing, eating and cooking food. The new campaign launched with a brand film (directed by Henry Schofield at Academy) and was soon followed up by the ‘It’s Good to Grow’ initiative (below). Then in December, Farmer Christmas arrived...

One of the ways Morrisons Make Good Things Happen, is by helping children to learn how food is grown and made. The ‘It’s Good To Grow’ initiative gives schools the tools they need to get growing their own fruit and veg. Directed by Zac Ella.