Pampers ‘Every Baby’
On the day of Princess Charlotte's birth, we knew the world's media would be focused on one baby. So we created a full media takeover that gave ordinary babies the same level of fanfare. The campaign went live with our #everybaby film that was shot, edited and uploaded all within 24 hours, gaining 7 million views in under a week.
As well as the film, the campaign also featured press and digital ads that tactically sat alongside the news of Princess Charlotte. We even created a cover wrap for OK Magazine’s Royal Baby edition.
